Superdrug is now the exclusive high-street stockist of Aaron Wallace

Aaron Wallace grooming products

Superdrug is now the exclusive high-street stockist of black male grooming brand, Aaron Wallace.

“We are extremely excited to partner with Superdrug,” says CEO and co-founder, Aaron Wallace. “This deal will ensure that, as black men, we no longer need to go out of our way to search for hair and beard care products that work. Our goal is to highlight the importance of self-care amongst black men while becoming a staple in their grooming routines, educating them on the importance of caring for their hair and skin.”

For more information, visit www.byaaronwallace.com

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