The Camden Watch Company has launched a Kickstarter campaign

The Camden Watch Company The Camden Watch Company, an independent British brand based in the heart of Camden and Greenwich Market founded by wife and husband team Anneke Short and Jerome Robert, will be launching a new Kickstarter campaign to fund their new No.274 case design with a Swiss Made Automatic as well as a Swiss Made quartz edition. 
Having trained in Switzerland as a jewellery and watch designer, Anneke Short has been designing watches for well over a decade, along with her husband and co-founder Jerome, born and bred in the Swiss watch valley of La Chaux-de-Fonds, the very town from where they are sourcing their automatic movements. 
This is not the first time The Camden Watch Company has worked with Kickstarter to get a design off the ground. Their first campaign took place in 2017 for their first automatic timepiece collection. 152 backers pledged £49,040 (funding goal was £18,000) to help bring this project to life. At the end of the campaign they had reached 272 per cent of their goal.  
When asked why they are using Kickstarter as opposed to investors, Jerome Robert said: “Why Kickstarter? It gives us that opportunity to stay independent, to grow at our own speed, yet create a timepiece we are passionate about. If the public is our investor by buying our watches, we grow at our own pace and develop watches we love and our customers love. We don’t do discounts, we don’t do sales, we don’t take part in Black Friday but this is the second time we will give our customers the chance to get a discount, for those backing the Kickstarter campaign.”

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