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A quarter of the North East's favourite drink is beer

A quarter of the North East's favourite drink is beer: Image 1 A quarter of the North East's favourite drink is beer, so you'd better make sure you have enough in stock at your wedding!

The craft beer revolution is one that has gone from strength to strength over the past few years, reinvigorating the pub industry and bolstering the hospitality sector. Statistics show that craft beer sales have grown the fastest of any beer category, increasing by 48% within the last 12 months.

With this in mind independent brewpub group Brewhouse & Kitchen have commissioned research to find out just how much the nation's attitudes towards beer have changed. The statistics show that…

  • Thirty nine per cent of the North East's favourite alcoholic beverage is beer;
  • Twenty six per cent of the North East's beer lovers said that craft beer was better than mainstream beers;
  • A quarter of the North East (25%) drink more alternative styles of beer now than they did a decade ago;
  • A quarter of the North East (25%) find alternative styles of beer, rather than standard lagers more exciting;
  • Twenty two per cent of those in the North East would rather drink an alternative style of beer than a lager;
  • Thirty per cent of the North East believe that, as a style of beer, lager is a dated, boring option;
  • Compared with a nationwide average of 34%, the North East are adventurous with their beers, 25% stating they experiment more than they would have 10 years ago, and;
  • Twenty three per cent of women are trying more alternative styles of beer than they would have 10 years ago.
Matt Preisinger, Head of Marketing at Brewhouse and Kitchen, said: “The craft beer market is fast becoming an important force driving growth in the hospitality sector, bringing with it a new wave of pubs and bars. Despite this growth, it has always been difficult for brewers to rival the multi-national companies that have become staples in our homes, restaurants, pubs and supermarkets. Beer brewing styles have been fairly static until the craft beer revolution but now, with millions agreeing that they sample and enjoy many more styles regularly, a space has opened for more adventurous styles to succeed. This research is a welcome boost to the market and proves that craft beer and brewing is ready to compete on an international level.”

 
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