Jewellers Taylor & Hart report 60% rise in ring purchases

Jewellers Taylor & Hart have reported a 60% rise in ring purchases for Christmas 2020 proposals and have unveiled their first ever trend report, predicting what's set to be popular in 2021. The uncertainty of this year has made customers commit to a more sustainable future. Lockdown has allowed people to take time out, thinking about design and self-expression and a craving for individuality is producing bolder and more diverse expressions of love.

Lab-grown diamonds are now very popular as a more sustainable option for those looking to buy a new diamond. Forgoing the need to extract resources from untouched earth, lab-grown diamonds deliver top-quality stones with none of the geological impact. Promoting lab-grown diamonds and fair trade gold is a crucial example of how jewellery brands can lead through action.

From an unexpected getaway to a ring box tucked away in a coat pocket, engagements are about the thrill of surprise. But more and more, couples choose to design their engagement ring together. Gone are the days of solo ring shopping - the majority of couples choose an engagement ring together.

Traditions are changing, from the way we propose to how we buy our engagement rings. And while everyone has faced challenges during lockdown, in many ways it's made relationships stronger. Turbulent times make people realise what's truly important in life.

Spring 2021 is going to reveal a boom in bright colours. Expect to see more pink diamonds, rich emeralds, and even rubies taking centre stage in popular ring designs. Most of all, sapphires will continue to dominate the coloured gemstone market in 2021, especially sapphires with soft tones and hues.

Maneesha Humphrey, Taylor & Hart gemstone buyer in Sri Lanka, notes that "lately, we're experiencing a demand for paler, pastel tones across the UK and US markets." Teal-coloured sapphires and pale blue, pink and peach are having a real moment in the spotlight, which speaks to an increased investment in individualism within classic design.

Read the report in full here and to shop, visit taylorandhart.com