Discover your favourite shades with Barry M's new virtual try on

mobile phone screen showing the new barry m virtual try on tool Discover your new favourite shades with Barry M's new Virtual Try On tool, designed to make your online shopping experience effortless.

Using advanced AI technology, you can now virtually try on a selection of the brand's best-selling eye, lip and face products to find your perfect shade match in an instant.

Browse, play share and shop using your device's camera - making choosing your new must-have products even easier and accessible from wherever you choose to shop.

Barry M CEO, Dean Mero says, "As we mark our 40th anniversary in 2022, it's important to us to ensure our business continues to evolve. We're proud to be a 100 per cent vegan and cruelty-free brand and by introducing this virtual try on technology, you'll be able to experiement with our products in a new immersive way, which is realistic, safe and environmentally friendly too."

Founded in 1982 by Barry Mero, Barry M is the UK's leading colour cosmetics company. An independent family-run business it's based in North London where 70 per cent of its products are formulated and manufactured.

Check out the new Virtual Try On tool at

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